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Application of technology to marketing can result in cost savings or incremental revenue or both only if it is appropriate. Whether it is appropriate to apply technology in marketing communication is based on "the three-E" criteria:

• Effectiveness — is it delivering the expected results?
• Efficiency — does it create cost savings?
• Ease-of-use — is it simple to use?

Our marketing automation solutions not only fit the above criteria, but can be customized for our clients. Applying them in the following areas can contribute the biggest return:

• Marketing resource management
• E-services (pre-sales and after-sales)
• Customer relationship optimization